Marketing Advice
That Works

Consistent branding helps focus your messages on your targeted audiences

I help you > Reach The Right Audiences > With The Right Messages > Through The Right Channels

Create a Plan
+
Work the Plan
=
Business $ Growth

The best football teams don’t win by throwing a desperation “Hail Mary” pass. They win by consistently moving the ball forward. Together we will create a plan and work the plan to enhance your credibility in the marketplace.

We boost our clients to get more sales

Option 1– Evaluation

Option 1 is for leaders who want an evaluation of their overall marketing efforts, to focus on the right audiences with the right messages through the right channels. This option is for leaders wanting a snapshot of where your marketing is today, and a plan for where it should be headed tomorrow.

0ption 2 – Fractional CMO

Option 2 offers ongoing consulting as your fractional chief marketing officer. You and your team can implement the choices made, but you need regular conversations with an expert to help evaluate and guide your decisions.

0ption 3 – CMO Plus

Option 3 includes the wisdom and guidence of your fractional chief marketing officer in Option 2, plus hands-on assistance to get the jobs done. This includes creating content personally, directing your in-house staff, or managing your external designers. If your question is, “can you help us get it done,” then my answer is “Yes!”

Paul Carr Consulting Vertical Logo

Paul Carr is an experienced marketing leader, helping clients achieve success in telling their stories to customers and clients.

He has handled marketing or public relations for a couple of hundred clients and thousands of projects, for both businesses and non-profits, in industries including health care, hospitals, higher education, service businesses, sports marketing, technology, commercial real estate, food manufacturing, food trucks, churches, social services, donor development, and more.

I help you identify
the right audiences for
your best-selling services.

We Build Relationships

I get to know you and your business, so my recommendations and ideas are focused on you.

We Review All Channels

Integrated Marketing also includes public relations, advertising, community relations and events. I’ll advise what should work best for your company or non-profit. Most clients do not need everything. All clients need to focus and be intentional to improve sales.

I help you target
the right messages
to the right audiences.

Paul Carr Consulting Vertical Logo

Current and Previous Clients

Paul Carr has worked for some of the best companies and non-profits in Central Texas.

Coryell Health System Logo

Gatesville, Temple

Hope Final 40th Logo RGB

Belton

mov_main_web_logoBLACK

Virginia

Logo of Rotary Club of Temple Texas

Temple

Salvation Army of Bell County logo

Temple, Belton, Killeen

Our Hospice House logo

Belton, Waco

McLane Group Logo

Temple

Temple Texas Chamber of Commerce Logo

Temple, Texas

Logo for Casa of Bell and Coryell Counties

Bell, Coryell Counties

McLane Intelligent Solutions logo

Temple, Georgetown, Killeen, Belton, Salado, Cameron, Rockdale

Waves of Grace Circle Logo

Cozumel, Mexico

Duncan Brooks Arborist Logo

Temple, Gatesville, Killeen, Belton, Salado

Garcia Architects logo

Temple, Central Texas

The Family Leader logo

Des Moines, Urbandale, Iowa

MTP Logo

Temple

McLane Classic Foods logo

Burleson

baylor-university-logo

Waco

Neal Architectural Group logo

Temple, Central Texas

Dallas Fort Worth

Good Samaritan Center logo

San Antonio, Texas

Castle Hills First Baptist Church logo

San Antonio, Texas

San Antonio Business Journal Logo

San Antonio, Texas

San Antonio Medical Foundation logo

San Antonio, Texas

S tLukes Hospital logo

San Antonio

  • Marketing Guidance

Experience

As a former head of marketing for a Big 12 University and a Texas billionaire, I work with companies to create a personalized marketing plan of action based on your highest potential customers and your highest profit products and services.

  • People Come First

Step 1

The first step is a thorough discussion to identify each of your audiences for your most lucrative products or services, and then to prioritize the ones that are most likely to engage with you soon.

  • Focused Messaging 

Step 2

The second step is to craft messages that resonate with your customers, adjusting the message to solve problems for each of your audiences. To boost sales, match the right message about the right product to the right audience.

  • Create a Plan

Step 3

The third step is to create a marketing plan for reaching each of your audiences. It is rare to be able to do everything at once. So your new marketing plan will prioritize your steps giving you a clear plan of action. To increase sales, you have be intentional about your marketing.

  • Work the Plan

Step 4

The final step is to work the plan. You can take over here and handle it in-house, or you can hire me to work with you to get things done. The key is to begin working the plan step by step. Being consistent over time. No single tactic scores every time. But consistent integrated marketing efforts grow businesses.

Don't chase every new app.

You get better ROI when you focus on what works for your business.

Social Media is Not One, but a Group of Channels

Be Selective

graphic of social media icons

“Small businesses and non-profits do not need to chase every social media app. Choose the ones that reach your audiences.

 

For B2C, every company should have Facebook & Instagram. Add SnapChat & Tiktok for youth, Pinterest for women.

For B2B, LinkedIn is key."

Paul Carr

Marketing, Public Relations Expert

Public Relations is a Another Channel

Be Intentional

Public Relations is often called "earned media," while advertising is called "paid media." PR is earned because you have to earn the media's attention and coverage. PR is story-telling, and every story needs a news hook to capture the media's interest.

With my background as a news reporter, I have skipped past hundreds of media releases because they did not treat me as the first audience. A PR release must meet a reporter's need for a good story. That means I won't write or submit a release that wastes a reporter's time.

In the past year, multiple clients have earned media coverage numerous times on four different Central Texas television news channels, four area newspapers, a couple of city magazines, a local radio station and with a local news blogger. Why? Because I worked with those clients to find newsworthy stories.

Good public relations can be focused on influencing external audience or internal audiences. Yes audiences can be potential new customers, clients or donors, but your audiences also include current customers, clients, donors, contractors, vendors, patients, students, parents, staff, volunteers, etc.

Adjusting your messages for each audience while holding fast to your brand is essential integrated marketing at its best.

1-time review vs. ongoing help

I work with two types of clients:

1) Business leaders who need a one-time review of current marketing along with advice and direction so they can focus their in-house marketing efforts;

2) Teams who prefer ongoing coaching or a hands-on partner to come alongside and  help get things done.

Not every business or non-profit needs the same things. I help you identify your primary audiences, the key messages they need to hear, and the channels that reach them best. Then we create a plan to help you tell your story to grow your business.

Paul Carr Consulting Vertical Logo

Let’s Make Things Happen Together

Consistent, steady marketing to
> Reach The Right Audiences
> With The Right Messages
> Through The Right Channels
is crucial in reaching new customers.

Call or Email Today

Paul Carr
Chief Marketing Officer

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