Paul Carr is an experienced marketing leader, helping clients achieve success in telling their stories to customers and clients.
He has handled marketing or public relations for a couple of hundred clients and thousands of projects, for both businesses and non-profits, in industries including health care, hospitals, higher education, service businesses, sports marketing, technology, commercial real estate, food manufacturing, food trucks, churches, social services, donor development, and more.
An experienced writer and editor, Paul Carr is one of the best at telling stories through the written word, whether in news articles, press or news releases, brochure copy or website content written to achieve effective SEO – Search Engine Optimization.
His background includes serving as director of marketing at Baylor University and handling digital marketing for Drayton McLane Jr. at McLane Group, where he was the in-house marketing consultant for eight businesses. Earlier in his career he was business writer for the San Antonio Business Journal, editor of a monthly medical newspaper, editor and publisher of his own quarterly medical magazine, and a contributing writer for multiple hospitals in San Antonio. He was a reporter for the Waco Tribune-Herald and intern reporter for the Uvalde Leader-News and the Uvalde County Citizen.
He is a proven Central Texas marketing communications leader and media professional with extensive experience in building creative teams, advancing capabilities, increasing quality and effectiveness, and applying all forms of marketing and communications media.
- Messaging; writing; editing – Telling Your Story
- Cutting through the clutter to find the brand
- Coordinating integrated marketing, branding and identity
- Strategy – Who is Your Audience, What do You Say, How to You Reach Them
- Leading creative teams to achieve excellence
- Improving processes to increase productivity
Marketing Leadership – Led integrated communications and marketing teams that created and implemented company-wide brand management, graphic standards and consistent brand messaging across digital and print platforms.
Digital Marketing – Built and updated multiple websites and enhanced Search Engine Optimization (SEO) to capture several Page 1 Google Search positions. Grew social media followers by the thousands for two clients in different industries.
Media Leadership – Transformed traditional collegiate publications department into a multimedia, multiplatform news operation that included daily news in print and online, plus apps and social media; a semi-annual magazine and website; an annual 450-page yearbook; and launched television news online and on cable channel, and live-streaming radio play-by-play. Led six platforms to consistent national Top 10 status – with five national titles.